Touch Screen Technology Dazzles at New York’s Annual Signage Fair
It was all touchy-feely at New York’s annual digital signage convention, held at the Jacob Javits Convention Center in Manhattan this week, where the latest in touch screen technology was on display. The Customer Engagement Technology World trade show treated visitors to demonstrations of cutting-edge, interactive, touch screen kiosks and countertop displays.
A walk of the floor revealed that 3D, the latest rage in movie theaters, is also taking the digital signage world by storm, with a number of booths demonstrating the latest products using 3D to capture the consumers’ attention. Among these, Provision Interactive Technologies demonstrated its HoloVision 3D screen, which projects 3D images that seem to float above the customer’s head at the kiosk.
According to Bob Ostrander, vice president of Sales and Business Development for ProVision, a consumer in a store can “grab” for the holographic image to generate things like coupons or soda from a dispenser. The display can also be set up in store windows, so that the image “floats” in the street, just outside the glass, as a unique form of advertising.
“Infotainment is the latest trend in customer engagement,” says Ostrander. “Through our holographic kiosks, customers are entertained while also being educated or provided a service.”
He adds: “Provision is the first national company to offer this kind of 3D product. We’re coming out of the starting gate in 2011 with a major implementation of more than 5,000 in locations throughout the U.S., so our interactive, holographic technology is set to break out in a major way very soon.”
Florida-based Vislogix was demonstrating its transparent holographic system, which projects images on a special film that is attached to a standard store window to create a fully interactive display. When the image is turned off, the film surface becomes fully see-through again. Calling it “thru-glass touch technology,” the company also offered a portable, stand-alone version that is self-contained.
Vilogix’s Oliver Ferrier, who calls himself Vislogix’s “Chief Xperience Officer,” explains that the technology allows customers to touch the image on the transparent surface and manipulate it just like he would with a mouse on a computer screen.
“Merchants can put whatever content they want on the screen, and customers can then interact with that content, giving you a 24/7 advertising platform,” says Ferrier. A demonstration of the technology is available on YouTube.
Touch Screen Technology Dazzles at New York’s Annual Signage Fair – New York Business Events | Examiner.com
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